Mexico’s retail market increases constantly in value thanks to the access to credit facilities offered to the emerging growing middle class. On the last couple of years we have come to see the internet retailing as a dynamic channel with a strong and fast-paced value growth.
As many companies search for ways to expand their market share, they must evaluate potential risks and deeply analize the overall strategy as business model disruption is part of the new normal. The whole industry has entered a period of transformation as the so-called disruptors like the new technologies, the economy and the consumer mindset affect the industry.
However, retailers should never lose focus on the 101: producing and/or providing high-quality products at the fair price. No marketing strategy or cutting edge technology can acts as a substitute for bad business decisions or poor merchadising. Shopping should be far more that owning a product, it should be about an experience. Retailers should strive to deliver on their brand promise.
Despite international factors having some impact on the Mexican economy, the performance of the retailing industry remains steady and can be seen as one of the best industries to be a part of.
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